EVALUATION - Q2 TARGET AUDIENCE

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HERE'S AN OVERVIEW OF OUR TARGET AUDIENCE.

Q2-

After identifying our target audience and knowing that our film is not a mainstream film but rather an individual film. We then hope to target a niche market of more educated young people that might be interested in exploring new types of films.

We annotated our film opening according to our target audience, please have read on the annotations.

Due to us being individual film it might be hard for us to compete with other films if we release it in cinema, so we thought of putting it on platforms such as Netflix. The advantage of putting it on Netflix is that it is well known for a platform for independent films which is easier for us to reach our target audience. Secondly, the audience can have access to our film without having to travel to a cinema, which might be appealing to an audience who might not have that much spare time. Also, we have a potential 93.8million user subscribing to Netflix in 2016, which is fairly high user base platform. However, it would require high-speed internet in order to watch it without it consistently rendering which might put off some people. Most of all, by going to the cinema, it gives a different experience to the audience as the sound system might be better and you get it to watch the film on a bigger screen. In some sense, watching films in cinema makes the film more rewarding that watch a film on our own TV or PC screen.

To raise awareness, we might get our film to enter film festival to earn a possible chance of getting an award or reviews on our film. From critics groups like National Board of Review and New York Film Critics Circle. Another way is to submit our film on websites such as Filmfreeway, in order to raise awareness of our target audience. Another way to raise awareness, we can upload our film opening to youtube that can potentially be shared through the social media such as Facebook.

By discussing a release date, as our film genre is psychological thriller which would preferably to release during Halloween. However, because it’s not a mainstream film releasing the film during this period would make it hard to compete with the larger production companies such as Alliance Films (Insidious) and 20th Century Fox Film (Hide and Seek) that is well known to the crowd and have much more budget to market its film.

To avoid this, we thought it might be better to release it during the film festival. After a search for this year key date, the National Board of Review will be on 5th January Therefore, we think we should release our film around November time.  The reason is that we might not want it to be during December because it is near Christmas, as by that holiday season our genre might put off people in some section of the market. Moreover, it would past the Halloween as well. An alternative date will be early in January because Oscar will be on 26th of February.

An example we looked at is the "Beasts of the Southern Wild" Which also had the same theme with Casper. It is released on the 20th of January in the USA. Which we could also consider this by releasing our film near the film award festival and by nominated could potentially raise our awareness.









Nominated in the Oscar...

and have won awards on..